2017 Food Truck Industry Trends & Predictions
If you’ve been considering joining the mobile food truck industry, now’s the time to do it! Over the last few years, food trucks have been dominating the food scene in cities all over the world. Providing a diverse array of gourmet and ethnic foods, food trucks have been moving beyond the walls of theme parks and music festivals, becoming their own financial force within the foodservice industry. At Southern Dimensions Group, we’ve helped hundreds of mobile food truck entrepreneurs find the perfect concession trailer for their food truck business. Whether you aspire to open your own BBQ vending trailer or want to sell organic smoothies by the beach, our experts have the industry knowledge to help guide you toward food truck success. While the concession trailer industry is ever-changing, below are some of the industry trends and predictions we expect to see in 2017.
Mobile Food Trailers Focus On Going Local
In 2016, we saw a tremendous rise in organic, natural and local food production. If you can offer locally sourced ingredients to your food truck clientele, it could greatly benefit your success in the year ahead. If you already have established relationships with local suppliers and growers, see if they’d be willing to partner with you on your concession trailer endeavours. Not only will using local ingredients improve the flavor of your unique dishes, it’ll instill a sense of trust in your food truck customers. When you’re able to give your customers the name of the local farm where their food was grown, they’ll feel they are contributing to the community by purchasing your delicious food truck delicacies.
Food Trucks Are Getting Artisanal
Food truck entrepreneurs will continue to get creative with their dishes in 2017. With the recent rise in popularity of artisan breads, locally sourced ice cream and new cuts of meat, you can expect hand-crafted items to lead the way for food truck entrepreneurs.
Social Media Leads The Way
Social media continues to be an extremely beneficial tool for food truck businesses around the world. If your mobile food business doesn’t have a very strong social media presence, consider doing a little research to learn what’s working for your competitors. If you’re struggling to come up with invigorating posts to entice your customers, consider the following post types for your next Facebook, Twitter or Instagram post.
- A post that will highlight new items on your food truck menu. What makes this new item unique? What are some of the ingredients used to make the dish?
- A post that highlights where your food truck will be parked that day. Is there a nearby festival you hope to gain business from? A popular intersection in your city? Wherever the location may be, make sure to post about it so your customers know where to find you!
- Posts that reference upcoming events you plan on attending with your food truck.
- Posts that mention any alternative services you may offer. This can include catering for family parties, weddings and even corporate events.
At Southern Dimensions Group, we’re thrilled to offer a large selection of vending trailers and concession trailers for food truck entrepreneurs online. Whether you’re brand new to the concession trailer industry, or you’ve been running your own food truck business for months, our full staff of vending trailer specialists can help you find the perfect concession trailer to meet your food truck needs. We also offer a diverse selection of cargo trailers, enclosed trailers, car hauler trailers and motorcycle trailers. Get a quick quote online or contact us today to learn more about our premier selection of concession trailers!